Leonidas Givrées
The French word givré(e) in English can either mean frosted or crazy. It seemed like the perfect name for a new line of chilled “Leonidas” chocolates.
Swirls of dark brown and white represent both the chocolate and the ice and in combination with a bold and chunky typeface and the playful positioning of the letters it all adds to the madness.
Commissioned by BBDO Belgium
